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Amazon Pinpoint launches Event-Triggered Journeys

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On September 30th, 2020, Amazon Pinpoint announced that customers can now trigger journeys based on an event generated by a user or endpoint. Journeys are multi-step campaigns that can be executed across channels like SMS, email, or push. Previously, journeys could only be triggered from a segment of your customers who shared the same attributes. Triggering a journey based on an application event, like adding a product to a cart or browsing to a specific page, enables organizations to create a more customized experience for users and improves the chance of them completing a high-value action.

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