Amazon Web Services Posted September 30, 2020 Share Posted September 30, 2020 On September 30th, 2020, Amazon Pinpoint announced that customers can now trigger journeys based on an event generated by a user or endpoint. Journeys are multi-step campaigns that can be executed across channels like SMS, email, or push. Previously, journeys could only be triggered from a segment of your customers who shared the same attributes. Triggering a journey based on an application event, like adding a product to a cart or browsing to a specific page, enables organizations to create a more customized experience for users and improves the chance of them completing a high-value action. View the full article Quote Link to comment Share on other sites More sharing options...
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