Jump to content

Chinese Automakers Shocked at Apple's Decision to Cancel Car Project


MacRumors

Recommended Posts

Apple's decision to cancel its electric vehicle project has surprised ambitious new Chinese automakers like Xiaomi, the South China Morning Post reports.

Apple-car-wheel-icon-feature-triad.jpg
Yesterday, Bloomberg's Mark Gurman revealed that after a decade of work and millions of dollars in development costs Apple has canceled its plans to bring an EV to market, moving many of the 2,000 staff working on the project to generative AI instead. The decision has come as a surprise to new tech-focused Chinese EV brands like Xiaomi, Li Auto, and Xpeng, who saw a future Apple car as one of their main rivals.

Xiaomi is one of China's biggest electronics companies and is best known for its line of smartphones. The company unveiled its first EV, the SU7, late last year and it is set to go on sale after further testing. The project required over $1.4 billion in development and over 3,400 engineers.

Founder and chairman Lei Jun today posted on Weibo that he was "very shocked" by the news of Apple's decision to cancel its EV. He added that he "knows deeply how difficult it is to make cars," but Xiaomi has made an "unshakeable strategic choice" to move into EVs. He Xiaopeng, chairman of Chinese EV maker Xpeng, expressed similar disbelief that Apple is abandoning its car plans.

Li Xiang, CEO of Beijing-based EV maker Li Auto, remarked on Weibo that Apple's decision to shift emphasis from EVs to AI was "absolutely right." "AI will become the top-level entrance for all devices, services, applications and transactions, in which Apple should stay on top," he added.

Chinese brands possess a rapidly growing proportion of global EV sales. Last year, China's BYD overtook Tesla as the world's top EV manufacturer.
Related Roundup: Apple Car

This article, "Chinese Automakers Shocked at Apple's Decision to Cancel Car Project" first appeared on MacRumors.com

Discuss this article in our forums

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...