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Introducing Application Integration: Connect your applications visually, without code

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According to a recent Accenture report, large businesses deploy an average of 500 different applications. This trend shows no signs of slowing down, with the majority of respondents signaling plans to acquire even more applications. No surprise, all these applications present a number of integration challenges, which the impending wave of generative AI in software development only promises to further intensify.

Two years ago, we introduced Apigee Integration as an add-on capability to Apigee API Management. From conversations with customers, it’s become clear that you want to access these capabilities directly from the Google Cloud console. Today, we’re announcing the general availability of Application Integration, a standalone Integration Platform as a Service (IPaaS) designed to help you connect your applications visually, with no code. Best of all, you can now get started with Application Integration with no upfront financial commitment, even if you’re not an existing Apigee customer. 

What is Application Integration?

As a cloud-native product, Application Integration helps you automate business processes by connecting any application — both home-grown and third-party SaaS — with simple point-and-click configurations, so you can quickly and easily construct, maintain, and scale your integrations. Application Integration offers the following features:

Visual integration designer: An Intuitive drag-and-drop interface allows anyone to build workflows with no complex coding or manual processes. With the visual integration designer, anyone can simply drag-and-drop individual control elements (such as edges, forks, and joins) to build custom integration patterns of any complexity.

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Plug-and-play connectors: A library of 75+ pre-built connectors makes it easy to connect to a number of Google Cloud services (e.g., BigQuery, Pub/Sub) and many third-party applications, including Salesforce, MongoDB, and NetSuite. 


Automated triggers and transformations: With built-in triggers, you can execute integrations on an API callCloud Pub/Sub eventSalesforce events, or using Cloud Scheduler. An intuitive data mapping editor and comprehensive mapping functions enable you to address complex data transformation requirements in no time.

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Unified platform: Whether you’re building APIs in Apigee, ingesting data using Pub/Sub, receiving events from Cloud Storage using EventArc, or something else, Application Integration works seamlessly with other integration services to provide comprehensive capabilities for your use case. 

Customer praise for Application Integration

In the enterprise, different teams adopt applications to support a task in their business processes. However, the need for information exchange among these teams can spawn complex integrations that require a lot of arduous planning.

Application Integration abstracts these development complexities, so customers  can focus on building value. OVO Energy uses Application Integration to automate communications in their critical business processes. “We were looking for an integration solution that was very low-code yet configurable, robust, and scalable,” said Chris Parker, Product Manager at OVO Energy. “We needed a simple solution that allowed us to get data from multiple parts of the company, supplement an existing data point with relevant information and funnel it to the Salesforce Marketing Cloud,” added Graham Vosper, Technology lead at OVO Energy.

But changes in business processes are inevitable, forcing continuous shifts to existing integrations – sometimes even rendering them obsolete. “Using Application Integration was very simple. With just a couple of clicks, our team quickly adapted to this new product and became productive," said Graham.

A growing library of connectors in Application Integration makes it easy to connect to new applications and ensures any changes in connecting to the end application is automatically supported. OVO Energy has taken notice. “Configurability and traceability in Application Integration allows our developers to build and maintain our integrations without in-depth skills. We now have much better visibility into our information flow and failure rates,” said Graham. 

Get started today

Today’s integration problems require a comprehensive approach that spans applications, systems, and data. Application Integration is part of Google Cloud’s Integration Services portfolio, designed to address your end-to-end integration needs. The portfolio covers a wide range of use cases like data integration, API Management, and event-driven architectures. You can get started with Application Integration with no financial commitment by using the free tier. Learn more, explore a sample e-commerce integration, or jumpstart your development with quickstart tutorials.
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