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We loved hosting Google Cloud Next ‘22 this week in cities around the world and are excited to share our favorite moments and announcements. We kicked off our 24-hour livestream broadcast with an opening keynote in New York City, then moved west to share our “Top 10 Cloud Predictions” developer keynote from the Google Cloud headquarters in Sunnyvale, California. Next ‘22 then crossed the Pacific to Tokyo, Japan, then down to Bengaluru, India, and finished out in Munich, Germany. Thank you to the thousands of developers who joined our global Innovators Hive events, and be sure to check out all the breakout sessions. There’s too much goodness for anyone to catch it all, so here are some video highlights before you dig in below for all the details. Missed the opening keynote? Here’s a 13-minute highlight reel. Curious about our Top 10 Predictions? See the 2 minute speed-round. Want to go deeper? Here’s a full recap of all 123 (!) announcements we made this week, all in one place. Open Infrastructure Cloud Enterprise architects and developers have a big job: to help your company innovate faster, while at the same time working with resources that may not be growing as fast. In the session What's next for enterprise architects and developers, Sachin Gupta, VP & GM, Infrastructure at Google Cloud, took us on a tour of new enhancements to the infrastructure portfolio that can help accelerate your innovation and TCO. Here’s a complete list. Google Cloud regions We introduced five new Google Cloud regions: 1. Austria 2. Greece 3. Norway 4. South Africa 5. Sweden Compute 6. The new C3 Compute Engine virtual machine family is powered by 4th Generation Intel® Xeon® Scalable processors and features Google’s custom Intel Infrastructure Processing Unit (IPU). 7. Cloud TPU v4 Pods, Google’s custom ML infrastructure for training large-scale, state-of-the-art ML models with high price-performance and carbon efficiency, are now GA. 8. The A2 Ultra GPU, now GA, is powered by NVIDIA A100 Tensor Core GPU with 80 GBs of GPU memory, and delivers 25% higher throughput on inference and 2x higher performance on HPC simulations than original A2 machine shapes. 9. New Flexible Committed Use Discounts (Flex CUDs) can help you save up to 46% off on-demand Compute Engine pricing, in exchange for a one- or three-year commitment. 10. Batch, now GA, is a fully managed service that helps you run batch jobs easily, reliably, and at scale. Networking 11. L7 for Private Service Connect provides consumer-controlled security, routing, and telemetry. 12. Private Service Connect over interconnect provides support for on-prem traffic through Cloud Interconnects to Private Service Connect endpoints. 13. Private Service Connect for hybrid environments lets producers and consumers securely connect and access managed services from cloud or on-prem. 14. There are five new managed services partners for Private Service Connect: Confluent, Databricks, Datastax, Grafana, and Neo4J. 15. The new C3 virtual machine family features 200 Gbps networking, offering 2x the bandwidth of the C2 family, and line-rate encryption. 16. Network Function Optimizer delivers enhanced networking capabilities that allow customers to connect multiple container network functions, apply labels for selection and to steer the traffic to them. 17. Dynamic compression for Cloud CDN is GA, and reduces the size of responses transferred from the edge to a client to accelerate page load times and reduce egress traffic. 18. Media CDN supports the Live Stream API to ingest and package source content into HTTP-Live Streaming and DASH formats for optimized live streaming. 19. Dynamic Ad Insertion with Google Ad Manager for Media CDN provides customized video ad placements. 20. Media CDN’s new third-party ad insertion capability is based on the Video Stitcher API. 21. Network Actions for Media CDN, in private Preview, is a fully managed serverless solution based on open-source web assembly, and unlocks custom use cases such as security controls, cache offload, custom logs, and more. 22. Cloud Firewall Standard is a new tier for Cloud Firewall that offers expanded policies via objects for firewall rules that simplify configuration and micro-segmentation. 23. Cloud Firewall Essentials, Cloud Firewall’s new foundational tier, includes recent support for Global and Regional Network Firewall Policies, and IAM-governed Tags. Learn more about the Cloud Firewall family in MOD107. 24. Google Cloud Armor now supports ML-based Adaptive Protection to automatically deploy its proposed rules. 25. Cloud Armor gained enhanced tuning for preconfigured WAF rules, adding field exclusion, signature opt-in, and expanded JSON content type support. 26. Preconfigured WAF rules for OWASP Top 10 web-app vulnerability risks are now GA. 27. Google Cloud Armor was named a Strong Performer in The Forrester Wave™: Web Application Firewalls, Q3 2022. 28. Network Analyzer for Network Intelligence Center automatically monitors VPC network configurations and detects misconfigurations and suboptimal configurations, and is now GA. 29. Network Intelligence Center is integrated with the Recommender API. 30. The Performance Dashboard for Network Intelligence Center provides visibility into the performance of the entire Google Cloud network and into your project's resources. 31. Network Intelligence Center Network Topology has been enhanced with a new “top talkers” view. 32. Firewall Insights for Network Intelligence Center includes enhancements such as IPv6 rule coverage and custom insight refresh cycle to generate shadowed rule insights for projects. You can learn more about all our networking announcements in our blog post, and in the session Simplify and secure your network for all workloads. Hybrid and multicloud 33. A new user interface in Anthos provides simplified cluster configuration. 34. New fleet management capabilities in Anthos let you manage growing fleets of container clusters across clouds, on-premises, and at the edge and for different use cases. 35. Anthos clusters in retail edge environments now support virtual machines (GA). Learn more about Anthos in session MOD208. 36. Google Distributed Cloud Edge GPU-Optimized Config, is now GA in server-rack form factors powered by 12 Nvidia T4 GPUs. Learn more in session MOD207. Developer productivity 37. A new Google Cloud Skills Boost annual subscription includes Innovators Plus developer benefits for $299/year. 38. Cloud Deploy supports continuous deployment directly to Cloud Run, with one-click approvals and rollbacks, enterprise security and audit, and built-in delivery metrics. Learn more in sessionBLD203. 39. New Cloud Run Integrations tie in Google Cloud services with a single click, for example, configuring domains with a Load Balancer or connecting to a Redis Cache. 40. Cloud Run customized health checks offer user-defined, container-level HTTP and TCP Startup probes. 41. A new workshop helps you discover how to unlock efficiency and innovation with a GKE Autopilot. 42. Google has joined the Eclipse Adoptium Working Group, a consortium of leaders in the Java community working to promote a higher quality, developer-centric standard for Java distributions, and will contribute to and commercially support the Adoptium Temurin JDK. Developer security 43. Software Delivery Shield is a solution for improving the security of all the code, people, systems, and processes that contribute to development and delivery of your software supply chain. Learn more in the blog, and at session SEC100. 44. The new Cloud Workstations provides fully managed development environments on Google Cloud, and is a part of Software Delivery Shield. 45. A partnership with JetBrains offers fully managed Jetbrains IDEs as part of Cloud Workstations. 46. Source Protect for Cloud Code gives developers real-time security feedback as they work in their IDEs, identifying issues such as vulnerable dependencies and license reporting. 47. Assured Open Source Software now includes 250 packages across Java and Python that are all regularly scanned, analyzed, and fuzz-tested for vulnerabilities. 48. Container Analysis now includes on-push vulnerability scanning of Maven and Go containers and non-containerized Maven packages. 49. Container Analysis can now automatically generate a Software Bill of Materials (SBOM). 50. Cloud Build officially supports SLSA Level 3 builds. 51. There’s authenticated and non-falsifiable build provenance in Cloud Build for both containerized applications and non-containerized Maven and Python packages. 52. Cloud Build can display security insights for built applications. 53. Google Kubernetes Engine’s (GKE) security posture dashboard provides detailed assessments, severity ratings, and advice on the security posture of your clusters and workloads, including insights into OS vulnerabilities and workload configurations. Management and migration tools 54. Migration Center brings assessment, planning, migration, and modernization tooling into a centralized location. 55. Dual Run for Google Cloud allows customers to simultaneously run mainframe workloads on existing mainframes and on Google Cloud, to perform real-time testing before promoting the new Google Cloud environment as their system of record. Learn more here. 56. Workload Manager, now in Preview for SAP workloads, is a Compute Engine service that provides automated analysis of enterprise systems on Google Cloud. 57. Google Cloud Carbon Footprint, now GA, provides granular emissions data for cloud workloads and transparency into the energy scores of Google Cloud regions. 58. Active Assist carbon emissions estimates are GA, making it simpler to remove unattended projects. Data Cloud Google's Data Cloud can transform your decision making and turn data into action by operationalizing data analytics and AI. In the session What’s next for data analysts and data scientists, June Yang, VP, Cloud AI and Industry Solutions and Sudhir Sampatrao Hasbe, Sr. Director, Product Management, discussed the latest data analytics and AI innovations. And in What's next for data engineers, Andi Gutmans, VP & GM for Databases talked about product innovations across Spanner, AlloyDB, Cloud SQL and BigQuery. Here’s the breakdown. AI and ML 59. Translation Hub is a fully managed, self-serve AI Agent that lets localization managers and other employees translate content into 135 languages at the click of a button, helping promote more inclusive, impactful communication while also cutting costs and hyperscaling content. 60. DocAI Warehouse leverages AI to help businesses store, organize, search, govern, and manage documents and their extracted data and metadata. 61. The new Document AI Workbench feature lets users extract data from any document by creating business-specific custom document parsers. 62. The Vertex AI Vision service can make powerful computer vision and image recognition AI more accessible to data practitioners. 63. OpenXLA Project is a consortium that includes Amazon Web Services, AMD, Arm, Google, Intel, Meta, NVIDIA, and more, and whose projects will accelerate machine learning by addressing incompatibilities between frameworks and hardware. Data analytics 64. BigQuery now lets you analyze unstructured and streaming data, such as raw documents and PDFs, video and audio, even call center logs—as much as 90% of all data is considered unstructured. 65. BigLake now supports a trio of popular data formats: Apache Iceberg, the Linux Foundation’s Delta Lake, and — coming soon — Apache Hudi. 66. The integration of BigQuery with Apache Spark lets data practitioners create procedures in BigQuery with Spark that can integrate with their SQL pipelines, greatly speeding up and enhancing processing times. 67. System Insights now includes Cloud SQL security and performance recommenders. 68. Updates to Dataplex will automate common processes related to data quality and data lineage, cutting down on manual work to clean up data and enhancing accuracy overall. 69. We expanded integrations to our data cloud products with several popular enterprise data platforms, including Collibra, Databricks, Elastic, Fivetran, MongoDB, Sisu Data, Reltio, and Striim. Business intelligence 70. Google Cloud’s business intelligence family is now consolidated under the Looker umbrella, and Data Studio is now Looker Studio, available at no cost. 71. You can now access Looker data models from Looker Studio. 72. A new Looker Studio Pro offers new enterprise management features, team collaboration capabilities, and SLAs. 73. Looker (Google Cloud core) is available in the Google Cloud console and is integrated with core cloud infrastructure services, such as key security and management services. 74. Enhancements to Looker, BigQuery, and Microsoft Power BI make it easier for Tableau and Microsoft customers to analyze trusted data from Looker and simply connect it with BigQuery. 75. Looker will be integrated into many of your favorite Google Workspace programs — starting with Google Sheets — combining our productivity and intelligence tools in one place. 76. A new partnership with Sisu Data provides easy access to Sisu capabilities from inside Looker and BigQuery, finding root causes 80% faster than traditional approaches. Learn more about our business intelligence innovations here or in the session, Bringing together a complete, unified BI platform with Looker and Data Studio. Databases 77. Cloud Bigtable change streams allows you to track writes, updates, and deletes to Bigtable databases and replicate them to downstream systems such as BigQuery. 78. The AlloyDB partner ecosystem now includes more than 30 partner solutions to support business intelligence, analytics, data governance, observability, and system integration. 79. A Spanner PostgreSQL interface now supports its first group of PostgreSQL ecosystem drivers, starting with Java (JDBC) and Go (pgx). 80. By integrating Vertex AI with Spanner, you can use a simple SQL statement in Spanner to call a machine learning model in Vertex AI. 81. For applications using a Firestore backend, we've removed the limits for write throughput and concurrent active connections. 82. The new Firestore COUNT() function lets you perform cost-efficient, scalable, count aggregations. 83. Support for Time-to-live (TTL) in Firestore lets you pre-specify when documents should expire, and rely on Firestore to automatically delete expired documents. Trusted Cloud The changing threat landscape requires a ground-up security transformation. Sandra Joyce, EVP, Intelligence & Government Affairs at Mandiant, and Sunil Potti, VP & GM, Cloud Security for Google Cloud, discussed Google Cloud’s security vision and our latest product innovations in the session What's next for security professionals, including: 84. The new Chronicle Security Operations is a modern, cloud-native suite that can better enable cybersecurity teams to detect, investigate, and respond to threats. 85. Confidential Space allows multiple parties to securely collaborate, boosted by a trust guarantee that their data stays protected from their partners. 86. A Google Cloud portfolio of solutions helps customers address their digital sovereignty concerns. 87. We’ll be integrating the groundbreaking technology of Foreseeti Security, a startup focused on attack simulation and risk quantification, into Security Command Center in Q4. It can help you apply targeted remediations before attackers can take advantage of high-risk vulnerabilities. 88. To help organizations better manage risks in their online channels, reCAPTCHA Enterprise and Signifyd will partner to bring to market a joint anti-fraud and abuse solution. 89. Palo Alto Networks customers can now pair Prisma Access with BeyondCorp Enterprise Essentials to help secure private and SaaS app access while mitigating internet threats across managed and unmanaged devices with a secure enterprise browsing experience. 90. We packaged our best practices and implementation experience for customers in Zero Trust Advisory solutions, and our Cybersecurity Action Team and select partners can help guide you through the Zero Trust journey with exploratory workshops, architecture reviews, customized recommendations, and implementation support. Collaboration Cloud In the session What’s next in productivity and hybrid work, Aparna Pappu, VP & GM for Google Workspace and Ilyn Brown, VP, Product Management for Google Workspace made a wealth of announcements focused on helping organizations thrive in a hybrid world. This included our investments in immersive connections, our approach to bringing people closer together through our communication products, smart canvas, our next-generation collaboration experience, and enhancing our cloud-first security model to help people work safer. Read about all of these Workspace announcements here. Google Meet, Chat, and Voice 91. Adaptive framing gives everyone a chance to be seen in the conference room when collaborating with remote colleagues, using AI-powered cameras from Huddly and Logitech. 92. Meeting room check-ins lets participants know who is in the room by displaying their names alongside the room. 93. Companion mode mobile gives in-room attendees the ability to fully participate by raising their hand, chatting, or asking questions from their phone while leveraging the in-room audio and video. 94. Assigning conference rooms to breakout rooms helps manage the logistics for in-room attendees during breakout discussions. 95. Automatic video framing centers participants in their video tile before joining a meeting and lets them manually reframe at any time. 96. Auto transcriptions removes the burden of taking notes (English, with French, German, Portuguese and Spanish coming in 2023). 97. Speaker spotlight in Slides collapses the boundary between the story and storyteller in a hybrid world by placing the speaker’s video directly within their content. 98. Custom emojis and inline threaded conversations enable people to express themselves more authentically and go deeper on specific conversations. 99. Broadcast-only spaces in Google Chat make it easier for leaders to make broad announcements and maintain connections across their organizations. 100. SIP Link in Google Voice allows companies to assign and manage phone numbers provided by their telecommunication provider alongside Google-provisioned numbers. 101. APIs for Meet and Chat give developers programmatic access to common functions like creating and starting meetings or initiating messages directly from a third-party app. Asana and LumApps will be the first partners to leverage these in their apps. 102. Meet add-on SDK enables developers to embed their app directly into the Meet experience, with Figma being one of the first add-on partners. 103. Chat and AppSheet integration enable people to create and interact with custom AppSheet apps right within Chat. Our low-code and no-code platform lets anyone without coding experience build mobile and web applications quickly. Smart canvas 104. Custom building blocks in Google Docs enable users to build their own reusable components that can be easily accessed with the @ menu. 105. Variables in Google Docs enable users to define common data elements in a Doc, such as a client name or contract number, and update it throughout the document by changing the value in one place. 106. Smart chips and a new timeline view in Google Sheets extends the power of smart canvas allowing people to easily pull in people, files, and calendar details. 107. Smart chip data extraction lets users quickly populate spreadsheets with important information from chips they use across Workspace. 108. Smart chips for third-party apps lets users view and engage with rich third-party data in the flow of work rather than switching tabs or context, including AODocs, Asana, Atlassian, Figma, LumApps, Miro, Tableau, and ZenDesk coming soon. Work safer 109. We’re extending client-side encryption (CSE) to Gmail and Google Calendar, allowing Enterprise Plus and Education Plus/Standard customers to have complete control over access to their data to address a broad range of data sovereignty and compliance requirements. 110. Data Loss Prevention (DLP) checks in Google Chat lets admins create custom policies to prevent sensitive information from leaking, scans content in real-time and applies corrective action fast. 111. Trust rules in Drive, currently in beta, allow for more granular control of internal and external sharing, providing admins more flexibility in establishing collaboration boundaries. Customers and partners We wouldn’t be here today without our customers and partners. Throughout the keynotes and breakout sessions, they joined us on stage to discuss how they are using Google Cloud technologies to transform how organizations do business. The following organizations announced new or expanded relationships with Google Cloud: 112. Coinbase, a leading crypto exchange, will move to Google Cloud’s infrastructure and certain Google Cloud customers will now be able to pay for cloud services with cryptocurrencies using Coinbase Commerce. 113. The Australian Securities Exchange (ASX) has selected Google Cloud as its preferred cloud partner to build its data product innovation strategy. 114. Multinational insurance company Prudential plc and Google Cloud announced a strategic partnership to enhance overall health and financial inclusion for communities across Asia and Africa. 115. Rite Aid will rely on Google Cloud to help it realize its vision of a modern pharmacy, building new, personalized experiences that allow Rite Aid pharmacists to spend more time engaging with customers. 116. Snap and Google Cloud will expand their ten-year partnership to power the next phase of Snap’s growth, with a focus on infrastructure, big data and analytics solutions, and AI/ML. 117. Toyota announced the launch of Speech On-Device for select vehicles powered by Google Cloud technology, which will enable voice requests to be served directly by vehicles’ multimedia system processors, without the need for internet connectivity. 118. Together, T-Mobile and Google Cloud will help to improve the wireless provider’s customer experience services using our expertise in data analytics, AI, and ML, and our extensive portfolio of leading 5G and edge computing solutions. 119. African e-commerce company Twiga Foods is working with Google Cloud to run an efficient food value chain that connects farmers directly with vendors. 120. Wayfair has completed a full migration of its data center applications and services to the cloud, with Google Cloud as the foundation of its overall cloud strategy. 121. Paramount Global, one of the world’s largest producers of premium entertainment content, is using Media CDN, citing consistently superior performance and offload metrics. 122. Accenture and Google Cloud expanded their global partnership, creating a new, dedicated Google Cloud professional services group to accelerate customers’ consumption of Google Cloud services. 123. Lufthansa Group announced that Google Cloud helped it cut its Co2 emissions by an estimated 7,400 tons per year — the equivalent of 18 Boeing 777 roundtrip flights between Zurich and New York City or 370 rotations between London and Zurich. OK, that was a lot of announcements. Thank you to all of the teams at Google as well as our customers and partners who are building together with us. As Thomas Kurian shared at the end of his opening keynote, “We’re excited to develop technology today to help you create a better tomorrow.” We’re already making plans for next year — watch this space to stay in the loop about Google Cloud Next ‘23, and other events in your area. Related Article What’s next for digital transformation in the cloud Google Cloud ’Next 22 is here! Check out the official kickoff blog and hear from our CEO, Thomas Kurian, on new customer wins, partnershi... Read Article

Networking is the foundational fabric that allows organizations to thrive in a digital business world. Today at Next ‘22, we are announcing a series of innovations to our Google Cloud networking services, all designed to meet customers where they are with AI/ML-powered services and built-in security. We start with a planet-scale network that is continually expanding to reach more customers. At 35 regions, 106 zones and 173 network edge locations across 200+ countries and territories, the Google Cloud Network offers services that allow customers to easily migrate, modernize, secure, and observe their workloads. “As enterprises continue to migrate new and established workloads to public cloud, they are recognizing that network architectures, infrastructure, and operating models must be modernized. In a cloud context, the network truly is the digital nervous system, providing secure and ubiquitous connectivity for business resilience and digital experiences. With these latest enhancements and additions to its network and security portfolio, Google Cloud is responding to the need for simplified cloud migrations through network modernization, which is integral to the success of enterprise digital transformation,” said Brad Casemore, Research VP, Datacenter and Multicloud Networks, IDC. Let’s take a closer look at all the enhancements we announced today, also covered in our Networking session MOD 205. Simplify migrations As customers migrate services to the cloud, they may face connectivity and security challenges. Private Service Connect connects services across VPC networks that are in different groups, teams, projects or organizations, over an encrypted connection. Today, we are announcing the following Private Service Connect enhancements in Preview: L7 PSC provides consumer-controlled security, routing, and telemetry to help enable more flexible and consistent policy for all services Private Service Connect over interconnect provides support for on-prem traffic through Cloud Interconnects to PSC endpoints Private Service Connect for hybrid environments can enable producers and consumers to securely connect and access managed services from cloud or on-prem Integration with 5 new partner managed services from Confluent, Databricks, DataStax, Grafana, and Neo4J, enabling customers to easily consume data and analytics services You can learn more about Private Service Connect and these enhancements here. Customers with High Performance Computing (HPC) workloads are migrating to the cloud to leverage exponential gains in IOPS. Workloads such as scale-out analytics, AI/ML, and financial risk modeling and simulation demand the highest compute and network performance. We are introducing the preview of 200 Gbps networking for the new C3 virtual machine family, offering 2x the bandwidth of the C2 family, and line rate encryption using the open-source PSP Security Protocol. Accelerate modernization When it comes to the network, modernization takes on many forms. For some customers, it’s about application modernization and for others, it’s about modernizing with cloud and reaching more customers through content-delivery networks (CDNs). Here are just a few of the ways we’re helping Google Cloud customers modernize their network infrastructure. Content Delivery Network Earlier this year, we introduced Media CDN, which leverages the same infrastructure as YouTube to enable exceptional video-on-demand and live streaming experiences through caching presence across 1,300+ cities and 200+ countries and territories. Paramount Global is one of the world’s largest producers of premium entertainment content, and has adopted Media CDN: “Streaming is one of the key growth areas for Paramount Global. When we migrated traffic onto Media CDN, we observed consistently superior performance and offload metrics. Partnering with Google Cloud enables us to provide our subscribers with the highest quality viewing experience.” says Chris Xiques, SVP of Video Technology Group at Paramount Global. Media CDN now supports the Live Stream API to ingest and package source content into HTTP-Live Streaming and DASH formats for optimized live streaming. We are enabling two new developer-friendly integrations in Preview for Media CDN: Dynamic Ad Insertion with Google Ad Manager which provides customized video ad placements, and third-party Ad Insertion using our Video Stitcher API for personalized ad placement. With these options, content producers can introduce additional monetization and personalization opportunities to their streaming services. For advanced customization, we are introducing the Preview of Network Actions for Media CDN, a fully managed serverless solution based on open-source web assembly that enables programmability for customers to deploy their own code directly in the request/response path at the edge. Using Network Actions, customers can unlock a wide variety of custom use cases such as security controls, cache offload, custom logs, and more. Many customers are rethinking and modernizing their CDNs and migrating to cloud-based solutions to minimize costs and maximize end-to-end performance. AppLovin, which provides an industry-leading mobile app platform, is one such customer that migrated to Cloud CDN for improved performance. “AppLovin powers many of the world’s most popular mobile apps and game studios. Partnering with Google Cloud has enabled us to expand our platform globally and reach more users quickly. We tripled our traffic in 90 days with millions of requests per second and saw a 50% reduction in latency with Google Cloud Load Balancing and Cloud CDN,” says Omer Hasan, VP of Operations at AppLovin. Today, we are adding dynamic compression to Cloud CDN to further accelerate applications by significantly reducing the size of responses transferred from the edge to a client. Dynamic compressionaccelerates page load times and reduces egress traffic for better performance and efficiency. Container networking Customers running network-intensive Enterprise and Telco workloads in container network functions (CNFs) can use high-performance dataplane and multi-networking under the umbrella of Network Function Optimizer. Network Function Optimizer, in Preview, delivers enhanced networking capabilities that allow customers to connect multiple container network functions, apply labels for selection and to steer the traffic to them. High performance networking in Google Distributed Cloud Edge platform leverages capabilities such as DPDK and SR-IOV for faster packet processing. Protect with built-in security Google Cloud offers a comprehensive network security solution to help protect your cloud infrastructure. Cloud Firewall and Cloud Armor are two of those tools. Expanding Cloud Firewall Google Cloud Firewall helps customers achieve a zero-trust network posture via a fully distributed, cloud-native firewall service with advanced protection capabilities and granular controls. We are expanding our Cloud Firewall product line and introducing two new tiers: Cloud Firewall Essentials and Cloud Firewall Standard. The new Cloud Firewall Standard in Preview offers expanded policy objects for firewall rules that can simplify configuration and micro-segmentation to help protect your cloud infrastructure and workloads. It includes the following types of objects, whose contents are built and auto-updated by Google: Google Cloud Threat Intelligence - with five types of curated lists, one of which is known malicious IPs - Domain Name (FQDN), and Geo-location based objects, which together, combine to offer robust and highly scalable protection. Cloud Firewall Essentials is our current foundational tier of firewall capabilities. We recently introduced new configuration structures, Global and Regional Network Firewall Policies, which havebuilt-in IAM controls, may be applied across VPCs, and support batch rules updates. In addition, we announced IAM-governed Tags, enabling scalable micro-segmentation policies that follow the workload. Both of these features are now generally available. And we have added Address Group objects, in Preview, to help simplify automation and infrastructure-as-code operations. The combination of IAM-governed Tags in Cloud Firewall Essentials, the dynamic objects in Cloud Firewall Standard, Address Groups, and our existing hierarchical firewall rules helps customers run a very flexible, least-privilege, self-service environment that enforces pinpoint policy with greater simplicity and decreased operational cycles. You can hear more about Cloud Firewall at Next session MOD107. Cloud Armor named a Strong Performer We’ve also extended the capabilities of another network security product, Google Cloud Armor, which helps protect web applications, services, and APIs from both DDoS attacks and web application exploit attempts. You can now configure the ML-based Adaptive Protection capability – which recently detected and protected a customer from the largest L7 DDoS attack to date (hear more in session SEC201) – to automatically deploy its proposed rules. We’ve also enhanced tuning for preconfigured WAF rules, adding field exclusion, signature opt-in, and expanded JSON content type support, all now in Preview. Preconfigured WAF rules using the latest ModSecurity Core Rule Set v3.3 covering the OWASP Top 10 web-app vulnerability risks are now generally available. And we are pleased to share that Google Cloud Armor was named a Strong Performer in The Forrester Wave™: Web Application Firewalls, Q3 2022 (report linked here). This is our initial debut in the WAF Wave, and it's encouraging to see the third party recognition for the product in this market segment. Observe, detect, and recommend Throughout the customer journey, observability is a key enabler of successful network migration, modernization, and security. Network Intelligence Center, our real-time observability platform, continues to expand its ability to help customers tame operational complexity. Here are several enhancements to Network Intelligence Center. Network Analyzer, now generally available, automatically learns and monitors customers’ network deployment , specifically to detect mis-configurations and drifts on network topology, firewall rules, routes, load balancers and connectivity to services and applications. Customers can set alerts on insights with log-based alerting, and programmatically access the data with the Recommender API. Performance Dashboard now provides visibility into latency measurements for Google Cloud to Internet traffic at per-project and global levels. This visibility helps customers plan the placement of their Google Cloud resources and overall network architecture. Network Topology is enhanced with a new “top talkers” view so that customers can quickly identify and monitor their top contributors to egress, and optimize the architecture for performance and cost. Firewall Insights launched new enhancements to provide IPv6 rule coverage and custom insight refresh cycle to generate shadowed rule insights for projects. Innovating at all layers of the stack From startups born in the cloud to enterprises migrating to the cloud, companies are leveraging the ubiquity of cloud everywhere as a catalyst to shape, expand, and accelerate their digital transformation. At Google Cloud, we are working side-by-side with customers to simplify their cloud journey with innovations at all layers of the networking and security stack to open new possibilities. Check out these Cloud Networking sessions from Google Cloud NEXT to learn more. 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Google Cloud Next kicks off tomorrow, and we’ve prepared a wealth of content — keynotes, customer panels, technical breakout sessions — designed for data professionals. If you haven’t already, now is the perfect time to register, and build out your schedule. Here’s a sampling of data-focused breakout sessions: 1. ANA204What's next for data analysts and data scientists Join this session to learn how Google's Data Cloud can transform your decision making and turn data into action by operationalizing Data Analytics and AI. Google Cloud brings together Google's most advanced Data and AI technology to help you train, deploy, and manage ML faster at scale. You will learn about the latest product innovations for BigQuery and Vertex AI to bring intelligence everywhere to analyze and activate your data. You will also hear from industry leading organizations who have realized tangible value with data analytics and AI using Google Cloud. 2. DSN100What's next for data engineers Organizations are facing increased pressure to deliver new, transformative user experiences in an always-on, global economy. Learn how Google’s data cloud unifies your data across analytical and transactional systems for increased agility and simplicity. You'll also hear about the latest product innovations across Spanner, AlloyDB, Cloud SQL and BigQuery. 3. ANA101What's new in BigQuery In the new digital-first era, data analytics continues to be at the core of driving differentiation and innovation for businesses. In this session, you’ll learn how BigQuery is fueling transformations and helping organizations build data ecosystems. You’ll hear about the latest product announcements, upcoming innovations, and strategic roadmap. 4. ANA100What's new in Looker and Data Studio Business intelligence (BI) is more than dashboards and reports, and we make it easy to deliver insights to your users and customers in the places where it’ll make the most difference. In this session, we’ll discuss the future of our BI products, as well as go through recent launches and the roadmap for Looker and Google Data Studio. Hear how you can use both products — today and in the future — to get insights from your data, including self-service visualization, modeling of data, and embedded analytics. 5. ANA102So long, silos: How to simplify data analytics across cloud environments Data often ends up in distributed environments like on-premises data centers and cloud service providers, making it incredibly difficult to get 360-degree business insights. In this session, we’ll share how organizations can get a complete view of their data across environments through a single pane of glass without building huge data pipelines. You’ll learn directly from Accenture and L’Oréal about their cross-cloud analytics journeys and how they overcame challenges like data silos and duplication. 6. ANA104How Boeing overcame their on-premises implementation challenges with data & AI Learn how leading aerospace company Boeing transformed its data operations by migrating hundreds of applications across multiple business groups and aerospace products to Google Cloud. This session will explore the use of data analytics, AI, and machine learning to design a data operating system that addresses the complexity and challenges of traditional on-premises implementations to take advantage of the scalability and flexibility of the cloud. 7. ANA106How leading organizations are making open source their super power Open source is no longer a separate corner of the data infrastructure. Instead, it needs to be integrated into the rest of your data platform. Join this session to learn how Walmart uses data to drive innovation and has built one of the largest hybrid clouds in the world, leveraging the best of cloud-native and open source technologies. Hear from Anil Madan, Corporate Vice President of Data Platform at Walmart, about the key principles behind their platform architecture and his advice to others looking to undertake a similar journey. Build your data playlist today One of the coolest things about the Next ‘22 website is the ability to create your own playlist, and share it with people. To explore the full catalog of breakout sessions and labs designed for data scientists and engineers, check out the Analyze and Design tracks in the Next ‘22 Catalog. Related Article Read Article

Google Cloud Next starts this week, and features over a dozen sessions dedicated to helping organizations innovate with machine learning (ML) and inject artificial intelligence (AI) into their workflows. Whether you’re a data scientist looking for cutting-edge ML tools, a developer aiming to more easily build AI-powered apps, or a non-technical worker who wants to leverage AI for greater productivity, here are some can’t miss AI and ML sessions to add to your playlist. Developing ML models faster and turning data into action For data scientists and ML experts, we’re offering a variety of sessions to help accelerate the training and deployment of models to production, as well to bridge the gap between data and AI. Top sessions include: ANA204: What's next for data analysts and data scientists Join this session to learn how Google Cloud can help your organization turn data into action, including overviews of the latest announcements and best practices for BigQuery and Vertex AI. ANA207: Move from raw data to ML faster with BigQuery and Vertex AI What does the end-to-end journey from raw data to AI look like on Google Cloud? In this session, learn how Vertex AI can help you decrease time to production, track data lineage, catalog ML models for production, support governance, and more — including step-by-step instructions for integrating your data warehouse, modeling, and MLOps with BigQuery and Vertex AI. ANA103: How to accelerate machine learning development with BigQuery ML Google Cloud’s BigQuery ML accelerates the data-to-AI journey by letting practitioners build and execute ML models using standard SQL queries. Join this session to learn about the latest BigQuery ML innovations and how to apply them. Building AI-powered apps Developers building AI into their apps will also find lots to love, including the following: ANA206: Maximize content relevance and personalization at scale with large language models Accurately classifying content at scale across domains and languages ranks among the most challenging natural language problems. Featuring Erik Bursch, Senior Vice President of Digital Consumer Product and Engineering at Gannett, this session explores how Google Cloud can help identify content for ad targeting, taxonomize product listings, serve the most relevant content, and generate actionable insights. BLD104:Power new voice enabled interfaces and applications with Google Cloud's speech solutions Featuring Ryan Wheeler, Vice President of Machine Learning at Toyota Connected North American, this session dives into the ways organizations use Google’s automatic speech recognition (ASR) and speech synthesis products to unlock new use cases and interfaces. Applying AI to core business processes Employees without technical expertise are innovating with AI and ML as well, infusing it into business processes so they can get more done. To learn more, be sure to check out these sessions: ANA109:Increase the speed and inclusivity of global communications with Google's zero code translation tools An estimated 500 billion words are translated daily but most translation processes for enterprises are manual, time-consuming, and expensive. Join this session — featuring Murali Nathan, Senior Director, Digital Experience and Transformation at Avery Dennison — to find out how Google Cloud’s AI-powered translation services are addressing these challenges, helping businesses to drive more inclusive consumer experiences, save millions of dollars, and localize messages across the world in minutes. ANA111: Improve document efficiency with AI: Make document workflows faster, simpler, and pain free with AI Google's Document AI family of solutions help organizations capture data at scale by extracting structured data from unstructured documents, reducing processing costs and improving business speed and efficiency. Featuring Andreas Vollmer, Managing Director, Head of Document Lifecycle at Commerzbank, this session investigates how Google is expanding the capabilities of our Document AI suite to solve document workflow challenges. ANA108:Delight customers in every interaction with Contact Center AI Google Cloud Contact Center AI brings the power of AI to large contact centers, helping them to deliver world-class customer experiences while reducing costs. Join this session — featuring Stephen Chauvin, Business Technology Executive, Voice & Chat Automation/Contact Center Delivery at KeyBank — to learn about the newest Contact Center AI capabilities and how they can help your business. Register for Next ‘22. Related Article Read Article

Zero Trust. Securing the software supply chain. Policy controls. And what about Mandiant? We have so many cool and interesting security sessions coming this week at Google Cloud Next, it can be hard to know where to start. Fortunately, we’ve got you covered with these six must-watch security sessions to add to your playlist: 1. SEC101What’s next for security professionals? Kick off your Next Security journey with Mandiant’s Sandra Joyce, Charles Schwab’s Bashar Abouseido, and our own Sunil Potti on Google Cloud’s vision for security. Here you’ll get a first look at many of our latest innovations, and learn from other security industry leaders on how Google Cloud can help secure your digital transformation — and bring cloud-first security capabilities everywhere you operate. 2. SEC104Google + Mandiant: Transforming Security Operations and Incident Response Take a deeper dive into the role that the Mandiant team will play as they join Google Cloud. A leader in dynamic cyber defense, threat intelligence and incident response services, Mandiant shares our cybersecurity vision to help organizations improve their threat, incident and exposure management. 3. SEC300How Goldman Sachs bolstered their security posture through policy management and controls Learn how Goldman Sachs thinks about and approaches building a strong security posture using Google Cloud controls for defense-in-depth. This session will also cover how other customers use Google Cloud tools to help manage and enforce their policies. 4. DEI102Women in security In this panel led by Sri Subramanian, our Head of Product for Cloud Identity and Access Management, you’ll get to meet and hear from women in security leadership roles at organizations working with Google Cloud. These leaders play a critical role in driving innovation and security in their organizations and across the industry. 5. SEC100From dependencies to deployment: How to secure your software supply chain Software supply chain security is vitally important to the future of… well, everything. In this session, learn more about how Google Cloud can help secure your software supply chain with best practices and a comprehensive yet modular toolset covering dev, supply, CI/CD, and runtime protection. 6. MOD107Secure your cloud infrastructure, the Google way Google secures the largest web apps and services on earth. We’ve learned a few things along the way about how to secure cloud infrastructure — compute, data, and network. This session will focus on examples of how to better protect your infrastructure services from cyber threats with controls that are designed in and at your disposal, without compromising performance. To explore the full catalog of breakout sessions and labs designed for security professionals, check out the Secure track in the Next ‘22 Catalog. Related Article Read Article

Google Cloud Next is one day away. Don’t miss out on the latest news, product announcements, and predictions from Google that will shape the cloud of tomorrow. Sign up now if you haven’t registered, so you can: Join the Opening Keynote with Google and Alphabet CEO Sundar Pichai and Google Cloud CEO Thomas Kurian tomorrow at 9 AM PDT – kicking off 24 hours of live broadcasts from New York, Sunnyvale, Tokyo, Bengaluru, and Munich. Browse the Google Cloud Next session catalog for curated content by track: Build for application developers, Analyze for data analysts and scientists, Design for data engineers, Modernize for enterprise architects and developers, Operate for DevOps, sysadmins and operations, Secure for security professionals, Collaborate for business leaders and IT administrators, and Innovate for executive and technology business leaders. Once you’re registered, you can create your playlists with live broadcasts and 125 on-demand sessions. You can also check out Curated by Google playlists to discover which sessions some of today’s brightest minds are excited to attend. View Innovators Hive at Google Cloud Next, the event experience designed for developers and technical practitioners, is on demand on Day 3 from Sunnyvale, Munich, Bengaluru, and Tokyo — which is being presented live in Japanese. Get ready to unlock Google Cloud training and certification offerings and other exciting opportunities that will be announced at Next ’22. The cloud event of the year starts tomorrow, and it’s going to be big. Register now. Related Article Read Article

Containers. Serverless. CI/CD. For forward-looking developers, Google Cloud is practically synonymous with the latest trends in application development. With Google Cloud Next starting on October 11, here are a few must-watch developer sessions to add to your playlist: 1. BLD106What's next for application developers Start your foray into Google Cloud application development news here, where Tom De Leo, Director, Product Management, Platform Developer Tools, will take you through all the new application developer services and features that we are announcing at Next ‘22. 2. BLD201Building a serverless event-driven web app in under 10 mins Led by Google Cloud Developer Advocate Prashanth Subrahmanyam, in this session we take a traditional monolithic use case, break it down into composable pieces, and build an end-to-end application using Google Cloud’s portfolio of serverless products. 3. BLD209What’s new in cloud-native CI/CD: speed, scale, security Application development teams are increasingly embracing CI/CD. Join Google Cloud Product Manager David Jacobs and Software Engineer Edward Thiele to learn about new capabilities in Cloud Build, Artifact Registry, Artifact Analysis, and Google Cloud Deploy, and how they can help your teams deliver software to Cloud Run and Google Kubernetes Engine (GKE). 4. BLD300What's new in Kubernetes: Run batch and high performance computing in GKE Speaking of GKE, did you know that it’s emerged as a great place to deploy high performance computing workloads? Here, PGS Chief Enterprise Architect Louis Bailleul and Google Cloud Senior Product Manager Maciek Różacki share how PGS used GKE to replace its 260,000-core Cray supercomputers. The session will also go over recent feature launches in the data processing space for GKE and what’s coming up on the roadmap. 5. BLD2055 reasons why your Java apps are better on Google Cloud Why should you run your Java workloads on Google Cloud? Simple: Java Cloud Client Libraries now support Native Image out of the box. In this session, Google Cloud Senior Product Manager Cameron Balahan and Developer Advocate Aaron Wanjala show you how to compile your Java applications ahead of time, so you can dramatically speed up your cold start times. Build your developer playlist To explore the full catalog of breakout sessions and labs designed for application developers, check out the entire Build track in the Catalog. And don’t forget to tune into the Developer Keynote presented live from the Next Innovators Hive from Sunnyvale on Tuesday October 11 from 10:00 - 11:00 PT – and again from Bengaluru, Munich, and Tokyo. See the Innovators Hive for local playtimes. Register for Next ‘22. Related Article Read Article

IT business leaders have a lot on their plate: managing through financial uncertainty, competing for talent, tackling sustainability, all while continuing to innovate for the future. With Google Cloud Next starting Tuesday, here are a few breakout sessions for IT business leaders to add to your playlist: 1. GENKEY1 Opening Keynote We will kick off the event with Google Cloud’s CEO Thoman Kurian. He will share insights on how businesses, such as Ford, are using cloud technology to build for the future and adapt to complexities, challenges, and opportunities. You will also see guest speakers, such as June Yang, VP of Cloud AI and Industry Solutions, Aparna Pappu, VP & GM or Google Workspace, and Kevin Mandia, the CEO of Mandiant, now part of Google Cloud! 2. INV101 Future-proofing collaboration strategies What does the future of collaboration and work look like? In a panel, we talk with thought leaders from Asana, DocuSign, and OpenText, about what they are seeing as organizations work to equip their workforces with technology solutions for tomorrow’s workplace. 3. PAR77 Solving for Sustainability with Google Cloud For many business leaders, sustainability initiatives are growing in importance and the clock is ticking. In this session, we share insights on green technologies and how enterprises are using Cloud, Data, AI/ML, IoT, big data and allied technologies to not only advance their sustainability objectives at scale but also, drive innovation. Specifically, HCL Technologies will dive into how organizations can reduce CO2 emissions, achieve net zero emission targets, reduce costs, and achieve ESG governance and reporting targets. 4. INV110 Uplevel your digital transformation with Google Cloud credentials Ensuring you and your team are skilled up in the best practices and technologies of digital transformation is a key to success. During this session, our Google colleagues will share best practices for infusing your organization with the knowledge and skills needed to accelerate your digital transformation. 5. HIVE104 My experience as a woman in tech - The ups and the downs As a business leader, you are managing diverse teams with wide varieties of experiences. Hear from Chenel Greco, a Developer Advocate at Google, about her story as a woman in tech. You will hear about her desire to work in the tech industry, but that the path to where she is now was winding and uncertain. She will talk about her experience and what she learned to make it easier for women coming behind her. To explore the full catalog of breakout sessions and labs designed for executives and IT business leaders, check out the entire Innovate track in the Catalog. You can also check out my personal playlist, which includes all the sessions that are at the top of my list. Looking forward to seeing you there! Register for Next ‘22. Related Article Read Article

Whether you’re building greenfield applications in the cloud, or looking to bring legacy apps into the 21st century, there’s a lot that goes into architecting a workload for the cloud. Google Cloud Next starts on Tuesday, October 11, and includes dozens of keynotes and breakout sessions designed for enterprise cloud architects. Here are a few to consider as you’re building out your playlist: 1. MOD105What's next for enterprise architects and developers Whether you’re looking for inspiration from visionary businesses, or the rundown on new infrastructure products and services, don’t miss Google Cloud VP & GM for infrastructure Sachin Gupta’s talk, where he’ll show you how you can not only migrate enterprise workloads to the cloud, but go one step further, and transform and optimize them. 2. MOD101Lift and transform your VMware estate with Google Cloud VMware Engine VMware is the beating heart of enterprise IT departments all over the world, but a lot of those organizations want to run those workloads in the cloud. In this session, learn how Google Cloud VMware Engine delivers a VMware stack running natively in Google Cloud, and how customers are using it to quickly migrate VMware applications to the cloud, without having to change existing applications. 3. MOD208 How to run multicloud apps consistently at scale with Anthos For several years now, we’ve been beating the drum of how Anthos can help you run modern apps anywhere (in the cloud, on-prem), consistently, and at scale. In this session, Snehal Patel, Director, Anthos Product Management will discuss new additions we’ve made to Anthos to improve security and broaden the reach of its supported workloads. 4. MOD206 Storage best practices for data analytics, GKE, and critical applications A workload is only as good as the storage layer underneath it. Here, Google Cloud storage expert Sean Derrington discusses Cloud Storage, Filestore, and Persistent Disk, and best practices when designing infrastructure for data analytics, stateful databases, SAP, and HPC. 5. MOD201How to improve customer experience with resilient, cloud-native architectures Google Cloud’s global reach can make it much easier to design applications that can withstand outages, including mission-critical banking apps. In this session learn about the principles behind designing for high availability and resiliency in the cloud from Google Cloud Customer Engineer Marcos Lucilla and a large European bank. This is just a taste of all the breakout sessions that might be of interest to you. To explore the full catalog of breakout sessions and labs designed for cloud architects, check out the entire Modernize track in the Catalog. But don’t stop there — depending on your workload, you’ll want to attend sessions from the Operate and Secure tracks too. And don’t forget to tune into the Developer Keynote presented live from the Next Innovators Hive from Sunnyvale on Tuesday October 11 from 10:00 - 11:00 PT – and again from Bengaluru, Munich, and Tokyo. See the Innovators Hive for local playtimes. Register for Next ‘22. Related Article Read Article

Google Cloud Next ‘22 kicks off on October 11 and is one of our favorite times of the year because it brings together a global community of builders, innovators, developers, learners, and leaders shaping the future of cloud computing. Packed with 24 hours of in-person and global digital broadcasts, you’ll find content and experiences to help you face your cloud challenges head on. But with all that Next ‘22 has to offer, you may be wondering where to begin. If you want to learn from industry experts and real-world customers on how to optimize your costs on Google Cloud and create efficient solutions to maximize your value, then look no further than the following five Next ‘22 sessions - a specially curated playlist of sessions from the Google Cloud FinOps Digital Transformation Practice. Cost Optimization in the cloud: best practices for startups (INV113) With the current state of venture capital investment, it’s more important than ever to maximize your cash on hand and extend your runway. In this session, we’ll take a look at the current investment landscape and offer best practices and tips to keep the doors open until the market opens up again. Learn more on how Nuro partners with Google Cloud to plan, measure, and create an actionable plan to optimize its cloud spend and drive cost efficiency with Google Cloud FinOps leading practices. >> Add this session to your Next ‘22 Playlist << Additional resources: Maximize business value with Cloud FinOps Unlocking value of cloud FinOps with new operating model Forbes: Secret to unlocking the economic potential of public cloud Top 10 ways to lower your costs on Google Cloud (MOD103) Worrying about cloud costs? In working with hundreds of Google Cloud customers, we curated a list of the top 10 cost optimization techniques to optimize Google Cloud services, including Compute Engine, BigQuery, Google Kubernetes Engine, Cloud Storage and more. Listen to real-world stories on how General Mills approached the discipline of cost savings at scale and accelerated their adoption of Cloud FinOps. This session also covers exciting new features and announcements coming out the week of Google Cloud Next! >> Add this session to your Next ‘22 Playlist << Additional resources: Google Cloud Architecture Framework: Cost Optimization How to Optimize Google Cloud Costs: Compute, Networking, and Cloud Storage Best practices for optimizing Google Cloud costs Optimize for reliability, innovation and cost-efficiency with GKE (OPE201) In this session we will explore the best practices required to continuously deliver business value by running reliable, innovative, performant, and cost-efficient applications on Google Kubernetes Engine. You will learn how to leverage metrics from Google Cloud, as well as tips and tricks to lower your Kubernetes costs by mastering cost optimization signals. >> Add this session to your Next ‘22 Playlist << Additional resources: Best practices for running cost optimized applications on GKE YouTube series on understanding and optimizing GKE Hands on Training: Optimize cost for Google Kubernetes Engine Automating the solution to cloud cost optimization (PAR18) Effective cost management is key to continued acceleration and innovation in the public cloud. Learn from customers like Taboola on how they are partnering with DoiT International to implement cloud cost optimization using automated technology like Flexsave from DoiT. >> Add this session to your Next ‘22 Playlist << Additional resources: Google Cloud Partner: DoiT International FlexSave by DoiT Five best practices for reducing Google Cloud costs (PAR31) Learn more about tools and techniques such as Recommender services, BigQuery Flex Slots, advanced billing reports, and VM maintenance policies. In this session, ROI training will show you how these tools and best practices can have a massive impact on lowering your Google Cloud spend. >> Add this session to your Next ‘22 Playlist << Additional resources: Best practices to optimize your cloud costs Active Assist: Insights and Recommendations Getting started with Recommendations Hub Related Article Read Article

I’ll be honest. I’ve been dreaming about Google Cloud Next. Not dreaming as in “wistfully anticipating” – dreaming as in “this is all my brain wants to think about, even while I’m asleep.” It’s going to be incredible. It’s going to be global. One of a kind. Inclusive. Truly personalized. If you can’t tell, I’m excited. Next ’22 is right around the corner now (October 11 - 13). Just 14 days until you can dive into the latest innovations, hear from Google experts, get inspired by what your peers are doing with technology, and try out a new skill in one of the lab sessions. I’m thrilled to share a little more about what you can look forward to this year. Introducing the catalog The session catalog is live and ready for you to explore. It highlights each session, speaker, who the content is for and what you’ll learn. Here’s a preview: Content track & who it’s for What you’ll learn One session you should check out Build Application developers How to to build, architect, deploy, and maintain applications on Google Cloud Building a serverless event-driven web app in under 10 mins will take a use case, break it down into composable pieces, and build an end-to-end application using the Google Cloud serverless portfolio of products. Analyze Data analysts & data scientists How to model your data and optimize business insights, using the power of analytics, AI, and machine learning What’s next for data analysts and data scientists will illuminate the “why” and “how” of operationalizing Data Analytics and AI, and let you in on the latest product innovations for BigQuery and Vertex AI. Design Data engineers All about tools for developing, deploying, and managing data-driven applications at scale to solve real world problems What’s next for data engineers can help you understand how to navigate the pressure for increased agility by unifying your data across analytical and transactional systems. Plus, get the latest product innovations across Spanner, AlloyDB, Cloud SQL and BigQuery. Modernize Enterprise architects & developers How to make your cloud modernization easy with multicloud support, intuitive migration tools, and solutions for SAP & VMware What’s next for enterprise architects and developers will reveal exciting new enhancements to the infrastructure portfolio, help you transform and optimize your infrastructure and spend, and share experiences from entertainment and AI industry leaders. Operate DevOps system administrators How to leverage Google Cloud to test, monitor, and deploy code easily and quickly. What’s next for DevOps, SysAdmins, and operators is your opportunity to hear the biggest announcements for the Ops space. Come learn about all the new services and features in store for you. Secure Security professionals How to defend against emerging threats at modern scale and efficiency Meeting your digital sovereignty requirements: best practices, resources, & peer insights offers tools, strategic partners, and stories from peers for the best ways to meet the evolving requirements for digital sovereignty, including data residency, access and operational controls, and survivability. Collaborate Business leaders & IT administrators How to empower teams to connect, create and collaborate securely from anywhere, anytime Boosting collaboration in the hybrid workplace covers tools to help employees deliver their best in the new norm of hybrid work. Keep your teams connected and collaborating whether they’re working from home, the office, or anywhere in between. Innovate Executives & technology business leaders How your peers have managed large transformative projects, programs, and assessments across technology domains Transform digital experiences with Google AI powered search and recommendations will show you how you can increase conversions and reduce search abandonment with Google-quality search and recommendations on your digital properties. Clocking over 140 sessions total across three days, the catalog has, shall we say, a lot to offer for everyone. There is so much to learn. Fortunately, there’s a handy way to organize your favorite sessions: by building a playlist. Playlists Making a playlist is your ticket to getting the best of Next. Playlists are also a big part of how we take a massive global event and make it personalized, just for you. Easily keep track of the stuff that matters to you and make the most out of your time. My playlist I’ll go first. I made a playlist called Changemakers in Cloud. The “best” product with the coolest features means nothing if no one realized actual value from it. When a customer does something totally new, makes an impact on something big like climate change, or changes someone’s life for the better using one of our products, that’s what makes what we all do together worth it. Each session in my playlist features a customer speaker sharing how they’ve driven real change with purpose using Google Cloud. You’re invited to browse the rest of the Google-curated playlists, too. Make sure to switch between the tabs above the playlist titles to see different categories. Create Your Own Your turn. After you register for Next ’22: 1. Find a session you want to attend and click the blue icon in the lower right corner of the session tile. 2. Click + Create new playlist. 3. Give it any name and description you like, then click Create. Et voilà,you have just created a playlist. 4. When you find another session you want to add to it, click that blue icon in the session tile and then click on your playlist title. Repeat until you’ve saved everything you want to attend. To see how the list is coming along, click the blue My Playlists button in the upper right corner of the Next website. You’ll have your plan laid out before you know it. Don't miss the moment As one of the countless Googlers bursting with excitement and anticipation for the moment we are all working hard to bring to you this year - completely free for all. I hope you won't miss the moment we are so excited to bring to you kicking off October 11. Register for Next today and join us live to explore what’s new and what’s coming next in Google Cloud. Can’t wait to see you there. Related Article Register for Google Cloud Next Register now for Google Cloud Next ‘22, coming live to a city near you, as well as online and on demand. Read Article

Google Cloud Next ‘22 kicks off on October 11 at 9AM PDT with a 24-hour “follow the sun” global digital broadcast featuring live keynotes from five locations across the globe — New York, Sunnyvale, Tokyo, Bengaluru, and Munich. You’ll hear from the people shaping the future of computing and have the opportunity to learn from Google Cloud leaders and community influencers about ways they are solving the biggest challenges facing organizations today. You can experience Next ‘22 digitally and in-person. Here’s how: Join us digitally through the Google Cloud Next website to learn about the latest news, products, and Google Cloud technology and to access technical and training content. Visit us locally at one of 200 physical events across six continents. In conjunction with our Partner and Developer Communities, we are excited to bring a series of small physical events around the world. Be sure to register for Next ‘22 so we can alert you about physical events in your area soon. At Next ‘22, you’ll find knowledge and expertise to help for whatever you’re working on with content tracks personalized for application developers, data scientists, data engineers, system architects, and low/no-code developers. To make Google Cloud Next as inclusive as possible, it is free for all attendees. Here’s more about Next ‘22 for you to get excited: Experience content in your preferred language. The Next ‘22 web experience will be translated into nine languages using Cloud Translate API. For Livestream and session content, you can turn on YouTube for CC (closed captions), which supports 180+ languages. Engineer your own playlist. Create, build, explore, and share your own custom playlists and discover playlists curated by Google Cloud. Hang with fellow developers. Gain access to dedicated developer zones through Innovators Hive livestreams, in-person event registration, a developer badging experience, challenges, curated resources and more fun with drone racing. Engage with your community. Use session chats to engage with other participants and ask questions to presenters, so you can fully immerse yourself in the content. Register for Next ‘22 Connect with experts, get inspired, and boost your skills.There’s no cost to join any of the Next ‘22 experience. We can’t wait to see you and we’ll be sure to keep you posted about ways to engage locally with the Google Cloud community in your area. Say hello to tomorrow. It’s here today, at Next. Register today. Related Article Read Article