Recommend actions that increase brand loyalty with Amazon Personalize Next Best Action

Amazon Personalize is excited to announce the new Next-Best-Action recipe to help you recommend actions that your users have a high probability to take in real-time. Expanding beyond the items or content that Personalize has allowed customers to recommend, this new recipe assists you in determining the next best actions to suggest to your individual users that will help in increasing brand loyalty and conversion. Similar to other Amazon Personalize recipes, Next Best Action does not require ML expertise and allows you to integrate personalization seamlessly into your applications.

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