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Introducing Amazon Pinpoint Preference Center


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Amazon Pinpoint Preference Center is a new AWS Solutions Implementation that helps Amazon Pinpoint customers quickly deploy a ready-to-use mobile-optimized preference center allowing end users to manage their communication preferences and attributes. Previously, customers had no mechanism to collect end user preferences. As a result, they would develop their own preference centers or work to extract preference data from other systems, which resulted in costly custom development. Reducing the heavy-lifting, this solution allows Amazon Pinpoint customers to send highly targeted communications to their end users based on their preferred channel and interests.

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