Posted June 1, 20222 yr Amazon Pinpoint journeys now include the ability to pass data into a custom channel, and be able to perform a yes/no or multivariate split based on the response. Journeys in Amazon Pinpoint were designed for customers who want to send targeted communications that drive high-value user actions. Journeys can include custom channel activities, which can be used to send messages through channels that Amazon Pinpoint doesn’t support natively, such as WhatsApp or Signal. View the full article
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