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Showing results for tags 'pinpoint'.
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Journeys in Amazon Pinpoint now allows customers to define a schedule for channel communications based on day of the week, and day of the year. In addition, Amazon Pinpoint has added two new journey sending limits to help customers control the volume of communications sent to a user. Amazon Pinpoint journeys are multi-step campaigns that send users on communication paths based on their actions or attributes. Journeys can use multiple channels including: SMS, email, push, and voice. Journeys are intended for customers who have user engagement use cases, and want to send targeted communications that drive high-value user actions. View the full article -
Amazon Pinpoint journeys now include the ability to pass data into a custom channel, and be able to perform a yes/no or multivariate split based on the response. Journeys in Amazon Pinpoint were designed for customers who want to send targeted communications that drive high-value user actions. Journeys can include custom channel activities, which can be used to send messages through channels that Amazon Pinpoint doesn’t support natively, such as WhatsApp or Signal. View the full article
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On September 30th, 2020, Amazon Pinpoint announced that customers can now trigger journeys based on an event generated by a user or endpoint. Journeys are multi-step campaigns that can be executed across channels like SMS, email, or push. Previously, journeys could only be triggered from a segment of your customers who shared the same attributes. Triggering a journey based on an application event, like adding a product to a cart or browsing to a specific page, enables organizations to create a more customized experience for users and improves the chance of them completing a high-value action. View the full article
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Location-Based Notifications Using Amazon Pinpoint is a new AWS Solutions Implementation that helps you easily add a new geographic dimension to personalized and targeted messaging for end users. Personalized customer engagements can be time-consuming, cumbersome, and expensive. This solution reduces that heavy-lifting by configuring and provisioning a reference architecture. The solution leverages Amazon Pinpoint and AWS AppSync APIs to enable near real-time notifications based on an end-users' location. It quickly registers locations and adds a geofence markup for geographic boundaries around any point of interest. These geofences can be used for more personalized engagements via the solution APIs pushing timely notifications to end-users when they enter or exits a geofence (for example, your business, a restaurant, or any other venue). View the full article
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Amazon Pinpoint Preference Center is a new AWS Solutions Implementation that helps Amazon Pinpoint customers quickly deploy a ready-to-use mobile-optimized preference center allowing end users to manage their communication preferences and attributes. Previously, customers had no mechanism to collect end user preferences. As a result, they would develop their own preference centers or work to extract preference data from other systems, which resulted in costly custom development. Reducing the heavy-lifting, this solution allows Amazon Pinpoint customers to send highly targeted communications to their end users based on their preferred channel and interests. View the full article
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Amazon Pinpoint is now available in the Asia Pacific (Singapore) region. With Amazon Pinpoint, you can increase customer engagement by sending marketing campaigns and transactional messages across multiple channels: email, SMS, and push notifications. View the full article
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