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In the rapidly changing world of technology, it is essential for professionals in the DevOps, IT Ops, Platform Engineering, and SRE domains to stay up-to-date on the latest innovations and best practices. Google Cloud Next, is the ideal place to do just that! Think of it as a golden opportunity to gain insights, expand your knowledge, and connect with like-minded peers. Read on for five compelling reasons why attending Next ‘23 is a must for operations professionals this year. 1. Uncover the potential of generative AI for operationsA recent IDC survey1 found that IT operations is the area with the most potential to benefit from generative AI assistance. From automating routine tasks to predicting and preventing potential issues, generative AI could revolutionize the way IT teams work. At Next ‘23, you'll have the chance to delve into the latest AI breakthroughs and explore how they can help supercharge IT operations. Our expert speakers will share real-world success stories of building an AIOps platform on Google Cloud, revealing the immense potential AI holds for optimizing workflows, enhancing system reliability, and driving efficiency in IT environments. 2. Embrace platform engineering Platform engineering has emerged as a crucial discipline for organizations aiming to build robust, scalable, and efficient software delivery platforms. Next ‘23 is a great place for professionals to dive deep into the principles and practices of Platform Engineering. Through sessions such as a panel with industry-leading thought leaders, and platform engineering customer success stories, you’ll gain the expertise you need to architect and build your own software delivery platform for your developers. 3. Learn about the latest innovations in GKEGoogle Kubernetes Engine fans, you don't want to miss out on this opportunity to gain insights into the latest GKE features, best practices, and real-world use cases from your peers. As the first managed Kubernetes offering, GKE has won the hearts of countless customers, and at Next ‘23 this year, you'll get the chance to discover why! GKE customers like ANZ Bank, Equifax, Ordaōs Bio, Etsy, and Moloco will share their success stories. More than that, we’ll also unveil the latest innovations that we’re adding to GKE to help you run modern workloads. 4. Get inspired by your peersLearning from peers is invaluable for technology professionals. At Next ‘23, you’ll be exposed to customer success stories about how leading organizations have leveraged Google Cloud's solutions to drive business growth and innovation. Hear from Charles Schwab on their best practices operating Google Cloud services; learn from SAP about how they control cost and build financial resilience with automation; listen to Wayfair on how they cut costs by 64% by moving from open source to Google Cloud operational tools. Snap will share their approach to observability; Priceline will discuss how they optimize Kubernetes for reliability and cost-efficiency; and Uber will show you how they build an AIOps platform with Google Cloud services. 5. Network and build communityNetworking and community building are an integral part of the Google Cloud Next experience, and this year, it gets even better! For the first time since the pandemic, our premier event is going back to its roots as an in-person gathering. Engage with your peers at the Innovator Hive’s specialized zone for the DevOps and IT Ops professionals. Get your hands on the interactive demos, try the micro-challenges, throw yourself into immersive learning, play the games, and meet with Google experts and your peers for architecture deep dives. We’re confident these interactions will open doors to new perspectives, ideas, and future partnerships. Google Cloud Next is not just another tech event; it's an immersive experience that has the power to transform your career and ignite your passion for all things cloud and technology. From exploring the latest GKE innovations to discovering the magic of AI in IT operations, from embracing platform engineering to learning from your peers, Next ‘23 is brimming with opportunities to expand your horizons and elevate your skills. So, don't miss your chance to be a part of this extraordinary event. Mark your calendar, pack your enthusiasm, and join us at Google Cloud Next. Together, we'll unleash the full potential of cloud technology and pave the way for a brighter, more innovative future. 1: US – Generative AI, IDC, April 2023; N=200; Base=All Respondents; Notes: Managed by IDC’s Global Primary Research Group; Data Not Weighted. Use caution when interpreting small sample sizes.