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The telecommunications industry is undergoing a profound transformation, with AI and generative AI emerging as key catalysts. Communication service providers (CSPs) are increasingly recognizing that these technologies are not merely incremental improvements but fundamental drivers for achieving strategic business and operational objectives. This includes enabling digital transformation, fostering service innovation, optimizing monetization strategies, and enhancing customer retention.  

To provide a comprehensive and data-driven analysis of this evolving landscape, Google Cloud partnered with Analysys Mason to conduct an in-depth study “ Gen AI in the network: CSP progress in adopting gen AI for network operations. This research examines CSPs' progress, priorities, challenges, and best practices in leveraging gen AI to reshape their networks, offering quantifiable insights into this critical transformation...

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