Prompt Optimization in Amazon Bedrock now generally available

In November 2024, we launched Prompt Optimization in Amazon Bedrock to accelerate prompt creation and engineering for foundation models (FMs). Today, we're announcing its general availability and pricing.

Prompt engineering is the process of designing prompts to guide FMs to generate relevant responses. These prompts must be customized for each FM according to its best practices and guidelines, which is a time-consuming process that delays application development. With Prompt Optimization in Amazon Bedrock, you can now automatically rewrite prompts for better performance and more concise responses on Anthropic, Llama, Nova, DeepSeek, Mistral and Titan models. You can compare optimized prompts against original versions without deployment and save them in Amazon Bedrock Prompt Management for prompt lifecycle management. You can also use Prompt Optimization in Bedrock Playground, or directly via API.

Prompt Optimization is now generally available in the following AWS Regions: US East (N. Virginia), US West (Oregon), Asia Pacific (Mumbai), Asia Pacific (Sydney), Canada (Central), Europe (Frankfurt), Europe (Ireland), Europe (London), Europe (Paris), South America (São Paulo). To get started, see the following resources:

• Blog
• Amazon Bedrock Pricing
• Amazon Bedrock user guide
• Amazon Bedrock API reference

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