Data Engineering & Data Science

Salesforce’s Customer Data Platform, Genie, relies on open data sharing with Snowflake. Does this signal a paradigm shift for the Customer 360? View the full article

Learn how to successfully plan and instrument event tracking for your websites and applications to improve data quality at the source.View the full article

A headless customer data platform architecture is the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.View the full article

Why do so many companies still struggle with building a complete view of their customer? In short, it's the data—user identities, metadata and ops.View the full article

Dimensional data modeling is a way to structure data in a warehouse to mitigate data granularity loss and allow people to do data work in a performant way. View the full article

In this guide, you’ll learn how to extend your Flutter mobile app or plugin to support web for browser-based delivery.View the full article

These five key steps will help you create a strong foundation for scale while rapidly driving business impact with your customer data. View the full article

Track sessions on web and mobile with RudderStack to get complete control over how session data is tracked.View the full article

Get the details of the new configuration flow that clarifies and streamlines the destination setup process in RudderStack.View the full article

Optimizing marketing efforts comes down to data. Here’s how intern Henry Lassa tackled a project to improve campaign management and tracking at RudderStack. View the full article

Reverse ETL definition and guide. Learn everything you need to know about reverse-ETL, data activation and operational analytics. View the full article

What has Twilio done with Segment over the last two years and where are they steering it over the next two years? View the full article

The top 6 things data teams are doing to navigate 2023View the full article

Why are companies leaving Google Analytics? Learn how data and marketing teams are using the data warehouse to future-proof web analytics. View the full article

Learn how RudderStack helps make your data stack more flexible, secure, and cost-efficientView the full article

Reverse ETL Audiences empowers business teams to leverage warehouse data through a no-code audience builder. View the full article

RudderStack is hosting its first ever community challenge for Transformations month!View the full article

Turn customer data into competitive advantage while optimizing warehouse spend. Reduce compute costs by ingesting via append and skip compute-intensive tables.View the full article

We're excited to announce that Databricks has been honored with the 2024 Google Cloud Technology Partner of the Year award for Data -... View the full article

Introduction The ability for organizations to adopt machine learning, AI, and large language models (LLMs) has accelerated in recent years thanks to the... View the full article

RudderStack Transformations gives you the power and flexibility to ship projects faster, secure and build trust in data, and quickly adapt to business needsView the full article

QuickStart Packages make it easy to work directly with RudderStack’s partners at a pre-set cost to help you maximize ROI across your data stack. View the full article

With the Braze Currents integration, you can stream continuous, near real-time event data to RudderStack and route it across your entire stack.View the full article

Learn how the Warehouse Native CDP overcomes the limitations of legacy CDPs and custom built solutions.View the full article

Check out the Transformations challenge winners, why we love their submissions, and get a sneak peek of even more Transformations features coming soonView the full article

To performantly meet new product requirements for point-in-time correctness, RudderStack’s team had to make two major optimizations to an existing algorithm.View the full article

A composable customer data platform architecture is the connective tissue between customer data, the cloud data warehouse, and the rest of the stack.View the full article

When migrating from Universal Analytics, learning about GA4’s server-side capabilities is just as important as learning GA4’s event model.View the full article

RudderStack is available in AWS Marketplace, a digital catalog with listings from vendors that make it easy to find and deploy software that runs on AWS. View the full article

Find out why companies are leaving Google Analytics, and learn how to replace it with a warehouse-native analytics architecture.View the full article

Get an overview of RudderStack profiles, a product designed to make building a complete customer view accessible for every data team.View the full article

The customer data platform origin story: How SaaS made a data silo mess and the CDP sought to solve it and deliver a complete customer view.View the full article

A look at today’s prevailing customer data platform approaches and its next evolution – The Warehouse Native Customer Data Platform.View the full article

An overview of the building blocks of a RudderStack Profiles project – models. Learn the different types of models and how they fit into the Profiles ecosystem.View the full article

The data activation lifecycle is a continuous, 3-stage cycle that enables you to progressively harness the power of your data to enhance business outcomes.View the full article

Introducing RudderStack Profiles. Accelerate time-to-value by automating identity resolution and building complete customer profiles in your warehouse.View the full article

A breakdown of event streaming approaches comparing RudderStack to Apache Kafka, detailing when to use each tool and when to use both.View the full article

An overview of the process of creating a customer 360 and how RudderStack simplifies technical challenges at each step.View the full article

With RudderStack’s Kafka Source, you can combine the power of Kafka with RudderStack’s CDP to easily extract business value from your Kafka data.View the full article

How Customer 360 is applied across various industries and how every business team can utilize a customer 360 to drive better business outcomes. View the full article

With Braze Deduplication, you can automatically prevent sending duplicate data to Braze to avoid overages. View the full article

RudderStack's Activation API enables dev and product teams to access customer 360 profiles in real-time, in any platform.View the full article

Send data from your Databricks lakehouse to your entire stack with RudderStack’s Databricks reverse ETL source. View the full article

RudderStack Predictions makes it easy for you to build predictive features in Snowflake without additional MLOps and infrastructure.View the full article

Modeling for customer 360 involves unique complexities that make a SQL based approach painful. A declarative approach handles these complexities for you. View the full article

In this piece, we explore how RudderStack makes rapid experimentation possible for every data science team.View the full article

The RudderStack User Suppression API simplifies compliance by automating user preference updates across the entire stack.View the full article

The RudderStack User Suppression API simplifies compliance by automating user preference updates across the entire stack.View the full article

With cookieless tracking, you control what user information you collect and where you store it so you can adapt to fast-changing regulatory environments.View the full article

Our compliance toolkit for customer data simplifies compliance across the data lifecycle so you can implement compliance measures with full confidence, faster. View the full article